Springfit Mattress Appointed Kareena Kapoor Khan as the Brand Ambassador
The organisation wants to raise awareness of how crucial getting enough sleep is to your overall health.
New Delhi, 22 June 2022: Kareena Kapoor Khan, a well-known Bollywood actress and a role model for young people, has been named the brand ambassador for Springfit Mattress, the nation's top provider of quality and innovative sleep accessories and solutions. Through a number of campaigns, the group hopes to raise awareness of the value of selecting the correct mattress to guarantee a restful night's sleep.
In response to the affiliation, Ms. Kareena Kapoor Khan stated: “Ensuring a good night’s sleep is important for our physical and mental wellbeing and there is a comforting feeling when you sink into a luxuriously designed mattress, which is designed just as per the need of our body requirement. A night of good sleep is an important part of my fitness routine and this is why I am thrilled to associate with Springfit Mattress, a brand that has been innovating sleep solutions through its range of Springfit Mattresses, for over a decade. My power naps and peaceful night’s sleep have a new meaning now, all thanks to Springfit.”
Springfit mattress’s brand has always emphasised on getting good night's sleep which is crucial for both our physical and emotional health, and there is a soothing sense when you fall into a plush mattress that is made specifically to meet our body's needs. Fitness regimen depends on getting a good night's sleep, Springfit has been creating innovative sleep solutions with its line of mattresses for more than ten years.
"We are beyond thrilled and excited to have Ms. Kareena Kapoor Khan on board as our brand ambassador for Springfit," stated Mr. Nitin Gupta, executive director of Springfit. As a company, we genuinely think that getting more restful sleep may revitalise you, improve your mood, and be a tonic for your general welfare. We were specifically looking for a person to represent our mantra and assist us in educating the public about the need of prioritising sleep for your personal health. Mrs. Khan is not just a role model for young people but also a fitness enthusiast who thinks it's critical to have a good sleeping schedule.
The executive director of Springfit, Mr. Nitin Gupta, stated, "Our associates are overjoyed and thrilled to have Ms. Kareena Kapoor Khan on board as our brand ambassador for Springfit. Better sleep, in our opinion, has the capacity to revitalise you, improve your mood, and be a tonic for your general welfare. The ideal candidate would be able to relate to our motto and aid in our efforts to educate the public about the importance of prioritising sleep for your personal health. In addition to being a youth star, Mrs. Khan is a fitness enthusiast who thinks it's critical to have a healthy sleep schedule.
She will be seen leading the brand's multi-media efforts across digital and over-the-top platforms and generating awareness through personal contact with customers.
About Springfit Mattresses
Springfit is a venture set up in 2009 and is one of the leading luxury mattress brands in India, managed by two generations of entrepreneurs, Springfit is one of the fastest-growing mattress brands in INDIA, occupying a strong product leadership position.
Springﬁt is India’s most premium and progressive Sleep Accessories and solutions brand. lt's wide range of high quality spring mattresses has set new benchmarks in quality and luxury. Its distinctive brand positioning of being the only mattress designed for ‘Stress Free Sleep’ is strongly entrenched with consumers and trade.
Headquartered in Delhi, India; Springfit has 5 manufacturing plants spread across a combined plant area of 30 acres, with a total capacity to produce 4 lakhs mattresses annually. Springfit makes all its mattresses and major components such as foam, spring, etc., in-house. Springfit also has an extensive distribution network and retail footprint across India with a presence across 23 states and has more than 1000 retailers and 90 exclusive brand stores across the country.
Springfit’s range of mattresses goes beyond spring mattresses and includes imported latex mattresses, Memory Foam Mattresses, pocketed spring mattresses, Back support Ortho Mattresses, and complete bedding products including mattress protectors, body pillows, feather pillows, memory foam contour pillows, etc. to cover an entire range of consumer aspirations.